Author name: kitfl

What is Cold Email? A Simple Guide to Build Awareness and Connections

Understanding Cold Email: A Beginner’s Guide In today’s digital age, connecting with potential customers is key to growing your business. One of the most effective ways to start these connections is through cold email—a direct and personal method to introduce your business to people who may benefit from your services or products. What is a […]

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Benefits of a LinkedIn company page?

Not sure if your company needs a LinkedIn company page? We’ve highlighted what it is, its benefits, and our top tips for creating a successful LinkedIn presence. LinkedIn is the largest professional network in the world, boasting over 875 million members globally. It serves as a career-oriented platform for industry networking, talent acquisition, and fostering

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Top 10 Email Marketing Best Practices 2025

Email Marketing Best Practices No matter your industry, effective email marketing is a crucial tool for business success. When done right, email campaigns can enhance engagement, convert leads, drive sales, increase website traffic, and more. But how can you make sure your email campaigns are both compelling and impactful? Though crafting a strong email campaign

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A/B Testing for Email Subject Lines: A Comprehensive Guide

Introduction to A/B Testing in Email Marketing While there are numerous best practices for A/B testing in email marketing campaigns, it can be overwhelming to decide where to start. Even if you’re aware that A/B testing can significantly boost conversion rates, the multitude of potential variables to test may leave you feeling uncertain. However, there’s

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Linkedin marketing ideas

What is LinkedIn Marketing? LinkedIn marketing is the process of leveraging the professional networking platform, LinkedIn, to promote and advertise your brand or business. This can be achieved through various methods, including creating and sharing engaging content, connecting with other professionals, participating in groups and communities, and utilizing paid advertising options. Why is LinkedIn Marketing

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LinkedIn Account Restricted: What to Do and How to Avoid It

LinkedIn Account Restricted: What to Do and How to Avoid It Being restricted on LinkedIn can disrupt your professional networking efforts. If you’ve encountered this issue, it’s important to understand why it happened and how to regain access to your account. Here’s a comprehensive guide on LinkedIn account restrictions, how to resolve them, and strategies

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