95% of Realtors Make This Mistake — Are You Targeting the Right Audience?
As a realtor, you may believe that targeting people in your immediate location is the key to selling or renting homes. But this common approach can be misleading. While there are many people in your local area, not all of them are your potential customers. Why? Many of them have already found homes or rentals.
So, what happens when you focus solely on your local audience? You may notice an increase in your Instagram followers or likes on your posts. However, you might not see a rise in sales, which can be frustrating.
Who Are Your True Target Customers?
Let’s break it down. Before making a purchase online, what do we do? We browse through various social media pages, looking for quality products at the best prices. We may follow or engage with businesses offering what we want. Similarly, your real target customers are the ones following and engaging with your competitors’ pages.
If you want to boost your real estate sales, your focus should be on targeting your competitors’ followers — those who are actively looking for homes or rentals. These are the people most likely to convert into paying customers. When you successfully reach this audience, your sales will increase — but interestingly, your follower count might not rise as quickly. Why? Targeted customers don’t follow every account; they only engage with those they truly need.
Do You Want More Followers or More Sales?
If you want to boost your social media followers, then targeting people in your local area might be the way to go. But if you’re focused on increasing sales, your strategy should involve targeting competitors’ new followers — people who are actively searching for properties.
At ysmpanda, we specialize in helping realtors like you optimize their social media marketing efforts Click. Whether you’re looking to increase sales or grow your follower base, we’ve got you covered with the right strategy.
Let us help you get more out of your social media efforts.
Thank you,
Yeakub Shahaji
CEO, ysmpanda
