Author name: Yeakub

The Price Myth: Why Customers Invest in Value, Not Just a Number Many entrepreneurs fall into a common mindset:“Our price is too high — customers won’t buy it.” But this belief misses the bigger picture.Price isn’t the real issue. The true decision factor is value — what the customer feels they’re getting in return. Price

Introduction Think about the last time you searched for something like “best coffee near me” or “marketing agency nearby.” Chances are, you were ready to make a decision—maybe even a purchase—on the spot. That’s the power of “near me” searches. They’re not just casual browsing; they’re intent-driven queries by users ready to take action. For

The 2025 holiday season is shaping up to be more competitive than ever, making Black Friday and Cyber Monday (BFCM) pivotal moments for ecommerce success. At ysmpanda, we understand that a meticulously crafted email and SMS marketing campaign can be the deciding factor for brands looking to stand out and win big. Here’s a comprehensive